PHONEPESenior Product Designer · 2025
Credit Pro
A free report nobody paid for, made into one plan people understand and buy.
Read case study4 min readHi, I’m Ipsita.
I take the complicated parts of a product and make them the easy parts.
Currently at
LendingMost of design isn’t picking colours. It’s asking good questions, sitting with data, arguing kindly, and removing things until what’s left is obvious.
What I moved
Four projects, each with the number that proved it worked.
PHONEPESenior Product Designer · 2025
Credit score home
A number people glanced at and left, made into an answer they act on.
Read case study3 min read
PHONEPESenior Product Designer · 2025
Video reports
A dense report in one language, made into a short story in yours.
Read case study3 min read
NAVIProduct Designer II · 2024
Policy creation tool
A week of back and forth, made into an afternoon.
Case study coming soonWhere I learned it
Three teams, one habit: make the hard part easy.
- May 2025 – nowLendingSenior Product Designer
- Jan 2023 – May 2025
Lending (B2B and consumer) · Mutual fundsProduct Designer II - Dec 2020 – Dec 2022
InnovaccerInsurance (payer)Product Designer
The people in the room
“Ipsita’s design expertise, attention to detail, and user-first approach make her an exceptional Product Designer.”
Siddharth KamaniGroup Product Manager, Navi lending“Ipsita is a skilled Product Designer with strong ownership, problem-solving, and stakeholder engagement.”
Jay ModiHead of Design, Navi“Ipsita has a remarkable ability to break down complex problem statements and advocate for user needs with unwavering dedication.”
Divyanshu KaychapPeer Designer“She has good finesse in her designs and her focus always is in it being more functional.”
Arpit RustogiSenior Product Manager, Navi lending“Ipsita’s UX expertise and detailed UI designs consistently delivered seamless user journeys on time.”
KamalkananaSDE3, NaviOutside work
The same curiosity, off the clock.
